MANAGEMENT STUDIES

MANAGEMENT STUDIES

Bachelor of Management Studies (BMS)

1)  Introduction to Financial Accounts.

2)  Business Law.

3)  Business Statistics.

4)  Business Communication – I.

5)  Foundation Course – I.

6)  Foundation of Human Skills.

7) Business Economics – I.

1)  Principles of Marketing.

2)  Industrial Law.

3)  Business Mathematics.

4)  Business Communication -II.

5)  Foundation Course – Value Education and Soft Skill – II.

6)  Business Environment.

7)  Principles of Management.

1)  Consumer Behaviour.

2)  Social Marketing.

3)  Information Technology in Business Management – I.

4)  Environmental Management.

5) Business Planning & Entrepreneurial Management.

6)  Accounting for Managerial Decisions.

7)  Strategic Management.

1)  Integrated Marketing Communication.

2)  Event Marketing.

3)  Information Technology in Business Management-II.

4)  Business Economics-II.

5)  Business Research Methods.

6)  Ethics & Governance.

7) Production & Total Quality Management.

Compulsory Courses

1)  Logistics & Supply Chain Management.

2)  Ethics & Governance.

3)  Project work.

      Marketing Group – Electives

1)  Services Marketing.

2) E- Commerce & Digital Marketing.

3)  Sales & Distribution Management.

4)  Customer Relationship Management.

Compulsory Courses

1)  Operation Research.

2)  Indian Ethos in Mgmt.

3)  Corporate Communication & Public Relations.

      Marketing Group – Electives

1)  Brand Management.

2)  Retail Management.

3)  International Marketing.

4)  Media Planning & Management.